The new 'One You' health campaign asks South Asians 'How Are You?'
Sadhana Press (living with heart disease) and Wilfred Griffith (lung cancer survivor) and GP Dr Jyoti Sood, highlight the symptoms of leading causes of death in England to support the Be Clear on Cancer campaign which aims to encourage anyone with a persistent cough, or who gets out of breath doing things they used to be able to do, to visit their GP, as it could be a sign of one of these conditions. Don't ignore it, tell your doctor.
The new 'One You' health campaign asks South Asians 'How Are You?'
'One You', a ground-breaking new campaign to help adults across the country avoid future diseases caused by modern day life reaches out to South Asian communities across England. One You's aim is to encourage adults from these communities, in particular those in their middle age, to take control of their health to enjoy significant benefits now, and later in life.
It is well reported that South Asian people are more at risk of preventable diseases like type 2 diabetes, stroke and heart disease than the general population. Modern day life makes it hard for people to live healthily, with bigger portions for everything we eat, a desk-bound job or a long commute. One You gives people the chance to reappraise their lifestyle choices, put themselves first and do something about their own health before it's too late.
GP and Broadcaster, Dr Radha Modgil has joined other celebrities such as The Hairy Bikers, Actress Linda Robson and football pundit Chris Kamara to encourage people to take a moment in their busy lives to ask themselves an important question we rarely have time to consider seriously: 'How Are You?', and help people make healthy changes by taking the new 'How Are You' online health quiz.
Dr Radha Modgil, GP and Broadcaster said:
"I'm pleased to be supporting One You, it's a fantastic campaign which empowers people to make simple changes that can benefit their health and wellbeing now and in the future. Many diseases that affect South Asian people and shorten their active lives can be prevented by making simple healthier choices like being more active, eating well, drinking less alcohol and being smokefree.
The 'How Are You' quiz can help you to start to take control of your health now. Remember that it's important to take time to look after yourself as not only will you feel the benefits but so will your family - after all, there's only one you."
Professor Kevin Fenton, National Director, Public Health England said:
"For the first time, Public Health England is launching a campaign that talks to adults directly about all of the things they can do to improve their health. We acknowledge that there are environmental pressures that make it difficult for people to make healthier choices, for example, working long hours and having to sit eight hours or more a day at work.
We want to encourage South Asian adults to start by taking the online health quiz called 'How Are You'. The short quiz asks people simple questions about their habits, health and how they are feeling and then provides a score with personalised tips and free tools to help them take action to improve their health."
One You helps adults to move more, eat well, drink less alcohol and be smokefree. One You will also provide information on how people can reduce their stress levels and how to sleep better.
The campaign is being supported by a wide range of exciting partners meaning that One You will be part of people's day-to-day lives: on the high street, in local services, in pharmacies and GP surgeries, on the roads, and when shopping online.
For more information and to take the 'How Are You' online quiz, search 'One You' online now or visit http://po.st/tF7z9q.
Diljit Dosanjh brings Tung Tung Baje for the new movie Singh Is Bliing
The presence of Punjabi culture is heavily increasing in the Bollywood Cinema as Akshay Kumar's next film titled SINGH IS BLIING, is scheduled for an October 2nd release worldwide. The upcoming action comedy film is directed by Prabhudeva, being produced under Akshay Kumar's production house Grazing Goat Pictures. The line up sure does raises eyebrows with the odd pairing of Akshay Kumar and Amy Jackson; the film also has Lara Dutta and Kay Kay Menon being given roles.
Akshay Kumar is back with his avatar that he had in his previous film titled SINGH IS KINNG. But that does not stop the Bollywood film from having anymore Punjabi related influences; the soundtrack has released and the title track has been sung by the most talked, most viewed Punjabi cinema actor and singer Diljit Dosanjh. The title song is 'Tung Tung Baje', it has a real vibrant and uplifting energetic feel to it and the video stars Akshay Kumar with his full turbaned look. This song is sure to be a significant number at parties and weddings when the dance floor is occupied, just like how the title number from Singh Is Kinng movie titled 'Jee Karda' took over at wedding events.
Tung Tung Baje
Malkit Singh MBE visited the City of Coventry on the invitation of Panjab Radio
Following on from the announcement last week of the historic twinning of Coventry and Jalandhar (Panjab, India), the worldwide renowned music artist - Malkit Singh MBE visited the City of Coventry on the invitation of Panjab Radio, to lend his support to the twinning initiative.
The Lord Mayor of Coventry Councillor Tim Sawdon, the Leader of The City Council John Mutton and other Cabinet Members and Councillors officially welcomed Malkit Singh to the City by hosting a small civic reception at the Lord Mayor’s Parlour, Council House, Earl Street, Coventry, CV1 5RR, on Thursday 4th April 2013 at 2pm, where media and Coventry’s Community/Faith and Business leaders were present.
Surjit Singh Ghuman MBE, Managing Director of Panjab Radio said “Malkit Singh is an iconic, leading celebrity and ambassador of the Panjabi community and is known as the “King of Panjab”. We are delighted that Malkit has accepted Panjab Radio’s invitation to support the Coventry City Council’s twinning of Coventry and Jalandhar.”
Hailed the ‘King of Bhangra’, Malkit Singh is one of the few Panjabi icons around in today’s Bhangra industry. Malkit Singh has a special affinity with the City of Jalandhar as he was born and spent his early life growing up in Jalandhar. Malkit Singh became the first Panjabi singer to be honoured by Queen Elizabeth II at Buckingham Palace in London with the award of Member of the Most Excellent Order of the British Empire for his services to the Panjabi music industry.
Jalandhar is the oldest and largest developed city in the north-western Indian state of Panjab, which in recent years has seen rapid urbanisation and developed into a highly industrialised centre of commercial activity. It is the central city of Panjab and provides goods like glass and furniture to the neighbouring cities and is also a hub of sports goods manufacture. Over the years, the sports goods industry has grown at an impressive rate and of late Indian sports goods are also exported to different countries including the United Kingdom. The Indian sports goods industry is a highly labour intensive industry which provides employment to the weaker sections of society and also employs a large number of women. The sports goods industry in India has witnessed a phenomenal growth over the past five decades and now occupies a place of prominence in the Indian economy in view of its massive potential for employment, growth and export.
The twinning with Jalandhar is Coventry City Council’s first twinning link for 30 years. Up to 20,000 Coventry residents have connections in the region and the twinning with Jalandhar had been sought because of Coventry’s deep connections with it. Historically there are two purposes for Coventry to develop twinning links - to promote international peace and reconciliation, and to develop trade links. The City hopes the twinning will help foster economic links and promote business for Coventry, following on from Prime Minister David Cameron’s UK Trade Delegation to India which has encouraged businesses to get more involved with India as a growing economy.
Surjit Singh Ghuman concluded that “Malkit Singh is in Coventry to support Panjab Radio’s application for a coveted FM radio licence to broadcast in the Coventry area and we thought it would be an excellent opportunity for him to promote the Jalandhar and Coventry twinning at the same time”.
We can talk through the various options and tailor make an advertising campaign to suit your budget.
Campaigns on Panjab Radio accomodate any type of business small or large, we have the power to deliver your message to a niche market place.
The power of radio – works!
We produce radio commercials by taking a brief about your business and then our professional script writers will submit a script for your approval before its produced with male or female voiceover sound effects and background music. Its never been easier.
Radio commercials are the theatre of the mind, we create pictures on the canvas of peoples minds with our creative adverts.
Panjab Radio – A Powerful Advertising Tool!
Panjab Radio now reaches more listeners than ever before per week.
Panjab Radio is a recognised and an established household name.
Panjab Radio has advertisers such as COI, Asda, Ford, Vodafone, Star TV, Money Gram, Western Union and many more.
Panjab Radio's Target Audience Age group is 35 – 55 year olds, an age group we feel that has a good disposable income.
Panjab Radio has a professional commercial production division.
Most of our advertisers have been with us for years, this shows that Panjab Radio brings results to advertisers.
We have a very loyal audience that tune in regularly.
Asian Star is always out and about in the area with outside broadcasts and road shows, bringing new listeners on board every time.
Panjab Radio is a recognised brand on air for 13 years.