Make a swap for when you next shop - 10 year olds in the UK have consumed 18 years worth of sugar. The latest Change4Life campaign is encouraging parents to “make a swap when you next shop”, to halve their children’s sugar intake from some everyday food and drinks. Also a report shows that children are currently consuming around 2,800 extra sugar cubes per year.
The latest data shows that Bangladeshi, Pakistani and Indian children aged 10 and 11 years old were the most likely to be overweight or obese (at 44.3%, 40.6%, 36.7%, respectively). This figure comes as a new strand of the Change4Life campaign launches which aims to support South Asian families to cut back on sugar and to help tackle growing rates of childhood obesity.
Children have already exceeded the maximum recommended sugar intake for an 18-year old by the time they reach their tenth birthday, according to Public Health England (PHE).
To help parents manage this, Change4Life is encouraging them to “Make a swap when you next shop”. Making simple everyday swaps can reduce children’s sugar intake from some products (yoghurts, drinks and breakfast cereals) by half – while giving them healthier versions of the foods and drinks they enjoy.
Parents can try swapping:
• a sugary juice drink for a no-added sugar juice drink, to cut back from 2 cubes to half a cube;
• a higher-sugar breakfast cereal (e.g. a frosted or chocolate cereal) for a lower sugar cereal, to cut back from 3 cubes to half a cube per bowl;
• a higher-sugar yoghurt (e.g. split-pot) for a lower sugar one, to halve their sugar intake from 6 cubes of sugar to 3.
While some foods and drinks remain high in sugar, many companies have reformulated products such as yoghurts, breakfast cereals and juice drinks, meaning these swaps are a good place for families to start.
Making these swaps every day could remove around 2,500 sugar cubes per year from a child’s diet, but swapping chocolate, puddings, sweets, cakes and pastries options such as malt loaf, sugar-free jellies, lower-sugar custards and rice puddings would reduce their intake even more.
Families are encouraged to look for the Change4Life ‘Good Choice’ badge in shops, download the free Food Scanner app or search Change4Life to help them find lower sugar options.
Watch the Change4Life TV campaign here: https://www.youtube.com/watch?v=PWE_UMno5P8